The last 2 days saw inspirational exchange between colleagues, from more than 15 countries at the fourth annual LitCam conference at Frankfurt Book Fair. Frankfurt Book Fair has put together a brief video covering this year's conference.
Presentations from India, Nigeria, Ireland, Afghanistan, USA demonstrated various approaches to use media - television, radio, internet - to facilitate learning and teaching reading and writing and to increase public awareness for the issue of Literacy challenges, and awareness amongst adults who might struggle with difficulties in their everyday life.
In his gripping presentation Brij Kothari from Planet Read demonstrated how "a wing of a butterfly can create a storm": his idea of same language subtitling (SLS) of "Bollywood" films is an example how a simple idea can create a massive impact: with subtitling bollywood movies with a "karaoke" text that highlights the words in order of expression, Brij and his team unlock the potential especially of "weak readers" to improve their abilities. Brij presented impressive figures demonstrating the impact of SLS on the general reading behaviour e.g. in terms of the use of newspapers.
Sandra Mbanefo Obiago, film producer and Executive Director at Communication for Change Nigeria presented a wide range of examples from radio soap operas written by young authors to "Nollywood" movies and tv dramas, educational as well as fictional material to address important issues for Nigerian population like like corruption, democracy, AIDS/HIV or women rights.
Tom O' Mara from the Irish National Adult Literacy Agency (NALA) presented the comprehensive media approach in the distance learning programme in Ireland including tv series, online learning opportunities, tutor support on telephone and workbooks.
For further information on this years conference edition please refer to www.litcam.org
or join the LitCam network at www.literacy-campaign.org





